Good to Great

Finally, I get to read.

Not a text book, or lecture notes or any technical reports.

thank god.

*I'm wearing Illinois Uni's tshirt, Ainul must be proud, hehe*

Anyway,
the book I'm currently reading is called Good to Great by Jim Collins.

It's on business management, extensively.
Not sure if anybody would be interested in the review,

hence, I'm not gonna write any.

Okay, maybe a little. Hehe.

Most of the companies Jim and his research team analysed are those who started from small to making significant growth in the stock market, and sustain for the next decade.

Some of them that I can remember are Kimberly-Clarks (yes, your toilet paper), 

whom was directly compared to Procter & Gamble,

and Wells Fargo, against Bank of America.

I've always thought Procter & Gamble as one of the most successful companies of all time,

with their product accessible to almost everyone in all corner of the world,

your shampoo, your shower gel, your deodorant,

but apparently they've had their dark days and have learned from it.

Anyway, Jim's team study area is mainly focused on the CEO of these companies.

And one finding that I find really interesting is,

the principle of getting the right people on the bus.

It doesn't matter if he's your uncle or your cousin or even your brother,

but if he isn't doing any good to the team,

get a replacement.

Another one is only do what you can be best at.

When R.J.Reynold bought a shipping container company, Sea-Land

and Aminoil, an oil company,

it didn't turn out so well.

Being world's best at making and selling tobacco, RJR had little knowledge and expertise to ship its own oil.

After losing so much by diverting tobacco's funds to support the sinking ship business,

they finally surrendered and sold Sea-Land.

I'd definitely recommend this book if you're interested in the companies all around you.

You'll be surprised, not all the big names are actually great.

They are some other companies whose market share have risen 18 times the general market in just a few years.

Happy Reading!

A girl with one step away from being great, hehe,